
The Hourglass
At the core of our brand identity is a symbol of eternal elegance and cultural resonance — a captivating fusion of a horizontal hourglass seamlessly intertwining two opposing E's. This exquisite emblem stands as a testament to the timeless nature of our heritage, encapsulated in the curvature of each letter. The horizontal hourglass, a subtle nod to the passage of time, harmonizes effortlessly with the dual E's, symbolizing the duality of our rich past and the contemporary sophistication we bring to the present. Every stroke and curve of this emblem narrates a story of enduring style and a commitment to weaving our cultural legacy into the fabric of modern luxury.

Elusive's Red
Our brand's red hue, a vibrant tribute to the heritage of our origin — Dubai. Inspired by the bold red tones found in the flags that flutter proudly against the city's skyline, our color palette weaves a narrative deeply rooted in Arab culture and the storied history of the UAE. This striking red symbolizes the passion and resilience that characterize our brand, reflecting the dynamic spirit of Dubai and its centuries-old cultural legacy.